TANNER approached Heitman Design with a request to consolidate and refine an existing identity package that had drifted over the years. Three companies had developed independently and acheived sucess. A new logo was designed for each company and brought together under one umbrella. The founders of the company is a Swiss born architect who has a great respect for simplicity, efficiency and refined detail. All these characterstics are present in the brand. The client was adamant that the typeface Helvetica should be used for his identity. The need for simplicity also dictated the logo be constrained to type only. Heitman Design also created a suite of four new websites for the firm.